Godfrey Cohen founded the Godfrey group in 1931 during the Depression. Godfrey met his business partner, John Johnston and the two became partners over a handshake.
Godfreys Group has grown to almost 200 stores across Australia and New Zealand, making it the largest vacuum cleaner retailer in the world. John Johnston, now 97 years old and living in Adelaide is still a part-owner of Godfreys and still actively involved in the business.
fabADS first campaign for Godfreys gave them a record breaking result. To be able to keep re-inventing quality campaigns week after week fabADS uses careful planning and research. Our advertising agency still needs to reach sales targets while reflecting on brand positioning, brand strategy and brand identity which are very important for continued sales in the long term.