Looking for the best Adelaide Advertising Agencies?
Looking at Adelaide Advertising Agencies?
There are over 500 Adelaide Advertising agencies, Adelaide marketing companies and related service providers!
That makes selecting a new Adelaide advertising agency partner somewhat of a challenge for clients, especially when it comes to recognising the great from the not so good. However, for Adelaide Advertising agencies, it also means slogging it out against a mountain of equally qualified and creative competitors.
What do clients look for in an Adelaide Advertising agency? How can both sides adapt the process to encourage greater synergy and success?
Here are six things prospective clients should be demanding more from their Adelaide advertising agencies. These also serve as tips for those Adelaide advertising agencies who want to make small service improvements to build longer lasting client relationships.
Experience and Industry Knowledge
Finding an Adelaide advertising agency with the kind of background you are looking for may seem like a simple enough jumping off point, but increasingly, clients are looking for Adelaide Advertising agencies that provide a differentiated but effective service offering that matches their objectives.
A growing number of clients are turning to smaller Adelaide advertising agencies that offer strong technical capabilities and can deliver against specific marketing initiatives to equip them with a competitive edge.
Adelaide advertising agencies that have their finger on the pulse of emerging trends and have an in-house team ready and able to respond to those trends and pass them onto their clients are a good option.
In addition, client-side marketers are increasingly looking for Adelaide advertising agencies with experience that reflect their sector as opposed to clear cut examples of work within the discipline.
We often remind client-side marketers that they don’t always need an Adelaide advertising agency with sector specific industry expertise. Instead, they are better looking for one that is engaged in helping them deliver against KPIs. And indeed, this is becoming an attractive attribute for clients.
To this end, understanding a business and its consumers makes an agency more likely to suggest concepts that fit the overall arc of what a client is looking to achieve.
Adelaide advertising agency search and selection is a lot like dating. Compatibility does not just include shared history and objectives but incorporates how well your teams click and your ability to speak each other’s language. While many clients believe getting the job done is more important than personal chemistry, cultural similarities dramatically aid the creative process.
Personality clashes or a misalignment of ethos or creative standards can all lead to poor performance and stressful communication between an Adelaide advertising agency and a client.
A team that looks good on paper does not always signal magic in the boardroom. You need compatibility and cultural harmony.
One of the ways to safeguard against chemistry mismatches is to open up channels of communication before a pitch. To that end, 90% of clients say they would be willing to speak to Adelaide advertising agencies ahead of a pitch.
It has not been unheard of for an Adelaide advertising agency to send in its ‘A-team’ to a pitch for business only to swap in a junior team once awarded the client account. While this practice is changing, it is unfortunately still far from uncommon and does little for client-agency relations.
Forking out for junior expertise cloaked in a senior price tag is less that desirable. Adelaide advertising agencies need to assure clients that the ideas, processes, and creative flair they are seduced by at a pitch are coming from the same minds that will be managing the day-to-day running of the account.
Adelaide advertising agencies would be well advised to be as up front as possible about the structure and seniority of a potential client’s team as, in our experience, it is one of the biggest issues for clients.
Equally, client-side marketers tell us they want to be able to communicate freely with their Adelaide advertising agency. Many are keen to have the boundaries for what is and is not acceptable for both sides outlined in the beginning. What happens, for example when the client needs their Adelaide advertising agency to turn something around in a hurry? Would this be acceptable or impossible for the agency? After all, there would be little point for two teams to work together if one cannot deliver what is expected — no matter how great the work.
Understanding of the Business
As you may now have noticed, there is a theme that underpins most of these attributes, and that is the ability to communicate. Communication is key. Everybody likes to feel listened to. If an Adelaide advertising agency works to really understand its client’s businesses, then it will be able to build a strong and effective working relationship.
Clients should be encouraged to talk about their business. By doing this, they will quickly find out if the Adelaide advertising agency team is engaged by the kind of questions they ask in return. This dialogue gives clients a feel for whether the agency is able to understand the business objectives.
Response to the Brief
One of the biggest turnoffs for clients is when an Adelaide advertising agency has failed — at least in the eyes of the client — to deliver an insightful brief. The reason for this could stem from a misunderstanding of the business and its objectives by the agency or even a poorly constructed RFP from the client themselves.
Common mistakes Adelaide advertising agencies make with briefs is failing to adhere to brand image, misunderstanding the audience, or offering unrealistic time frames.
To avoid issues such as these, clients need to be as upfront as possible with their budget and objectives. Equally, Adelaide advertising agencies need to work with this in mind.
Transparency and Value
At the end of the day, any Adelaide advertising agency is in business to create value for its clients. Clients want a team they can be confident in, and they need an Adelaide advertising agency that is confident in its own abilities and value proposition. Clients want Adelaide advertising agencies that are results orientated, run operations with integrity and professionalism and have a defined and disciplined business and creative processes.
Just as we would expect clients to be upfront about their budgets, Adelaide advertising agencies need to be open about how and where they are spending client funds. It is vital for both sides that a budget is pinned down before it is spent.
If you need to choose an Adelaide Advertising Agency call Geoff on 0418 821 043 or email email@example.com for obligation free advice.